All work

Uke Night Live

Beginner ukulele nights I host in Calgary. People walk in sure they’re not musical and leave two hours later having played about a dozen songs.

Visit ukenight.ca (opens in a new tab)Website redesign coming soon.
The whole Uke Night Live homepage, from the video at the top down to the footer

What I built

  1. The night itself

    Format

    Two hours, about thirty people, a ukulele for everyone and songs they already know. I built it so complete beginners are playing real songs before the nerves win.

  2. The website

    Shopify at ukenight.ca

    Every night gets its own page with the date, the door and the seats left, then answers the two questions every beginner has: do I need experience, and do I need a ukulele? Past nights forward to the next dates, so old links never dead-end.

  3. Four ways in

    Public, private, team, host

    The homepage splits Uke Night four ways, a ticket, a private night, a team night or hosting one, so every visitor finds their own door in one look.

  4. Email around every night

    Klaviyo

    An announcement when dates go up, the practical stuff the week of (parking, which door), and a follow-up the morning after so a fun night turns into someone who keeps playing.

  5. Ads

    Meta

    Ads only fill seats, so they run in short bursts close to Calgary when a night needs help, and stay off when it doesn’t.

Four round photos from real Uke Nights, each over a short block: attend a public night, book a private night, team building, host a public night
Four ways in, each with a real photo from a real night, so nobody has to dig for the option that fits them.
The What is Uke Night block on the homepage, a framed text box beside two overlapping photos of a room full of beginners playing
Photos of real rooms next to the pitch, so the first thing people see is people like them, playing.
Part of an event page: Do I need any musical experience? Nope. Do I need to bring a ukulele? No, we provide everything.
The event page asks the beginner’s questions in their own words, and answers them plainly.

Selling
the feeling

“You walk in not knowing if you can do this. You leave knowing you can.”

The promise behind every public Uke Night.

Plenty of people have told themselves they’re not musical for decades. So every page leads with that feeling and lets the details back it up: no experience, the ukulele’s provided, and the songs run from The Beatles to Taylor Swift.

What the
work does

  • Beginners get their answers before they buyExperience and the ukulele are covered on every event page.
  • Every visitor finds their own way inTickets, private nights, team nights and hosting each have their own path.
  • No dead endsA past night’s link always leads to the next dates.

Building something
you care about?

If you could use a hand with the online side, I’d like to hear about it.

Tell me about your business