All work

Uke Night Method

Online courses and digital products, built to help more people discover they can learn to play the ukulele in as little as a weekend.

Visit Uke Night Method (opens in a new tab)
The whole Uke Night Method homepage, from the hero down to the footer

What I built

  1. The course

    Kajabi

    I turned the live Uke Night into a course people can do on their own: an Owner’s Course first, then three one-hour sessions on one strum and a few chords, then a library of 200+ songs. It’s small on purpose, so people reach a song before they give up.

  2. The site and sales pages

    Kajabi, rebuilt in 2026

    I rebuilt the homepage, both sales pages and their checkouts around the customer’s transformation. The copy speaks to how it feels to finally play an instrument and what that opens up, and leaves the list of contents for last.

  3. Two products, two looks

    Positioning and branding

    The course is for someone who’s been meaning to play for years, the Songbook for someone stuck on the same six songs. Each gets its own words and colours, navy and gold or oxblood, on one record-sleeve system so it still reads as one brand.

  4. Email

    Kajabi email

    A free Sampler of 20 songs is the way in, with a short welcome series behind it, and new buyers get an onboarding sequence that gets them started. Every email comes off one template.

  5. Video and ads

    Meta

    A founder-story video, customer testimonial ads and the Songbook’s own ads, each one speaking to the person that product is for.

The homepage block with three cards, the course in navy, the Songbook in oxblood and the free Starter Course in Honolua navy, each with a photo on a record sleeve
Three ways in, each card in its product’s colours, so people pick by where they are.
The top of the Songbook sales page in oxblood, with the real songbook open on a tablet beside the headline
The Songbook gets its own colour and shows the real thing up front instead of describing it.
A comparison chart on the course page: the Uke Night Method against apps, YouTube, group classes and private lessons
The question everyone has, why not YouTube, answered in one chart instead of dodged.
Four numbered steps, find, hear, play and print, above a live view of the songbook with its filters for difficulty, decade and genre
Four steps and a look inside, so nobody wonders what they’re buying.

Selling
the feeling

“Play a song or you don’t pay.”

The guarantee, said the way I’d say it.

Every page starts with the emotion of finally playing an instrument, the move from someone who’s been meaning to play to someone who plays. The doubts get answered plainly: three days sounds too good to be true, so the guarantee takes the risk.

What the
work does

  • People know where to startThree ways in on the homepage, one for each kind of player.
  • Buyers reach a song fastOwner’s Course, then three short sessions, then the library.
  • Two products that don’t trip over each otherDifferent pages, words and colours for different people.
  • One look everywhereThe site, the course and the emails share the same record-sleeve system.

Building something
you care about?

If you could use a hand with the online side, I’d like to hear about it.

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